THINK CO CONSUMERS, CO SHOPPERS… More reasons to believe in influencer marketing.
Collaborative consumption is on the rise.
Source: Good Magazine
“We are increasingly growing up sharing files, photos, knowledge, and daily thoughts”—Vuze is open in our desktops loading and unloading fragments of movies that wireless come together and give you True Blood in HD on your lap for free…
What we have learned through tech is now affecting our off line behavior.
“These collaborative behaviors are moving into other areas of our lives. From bike-sharing to co-working to peer-to-peer rental, a dotted line is forming between “what’s mine,” “what’s yours,” and “what’s ours.”
Want more? Read What’s Mine Is Yours, “a powerful cultural, and economic force transforming business, consumerism and the way we live.”