January 2012
1 post
October 2011
3 posts
August 2011
3 posts
June 2011
2 posts
Could Group on singlehandedly fix this economy?
If everyone, in herds, bought things they dont need for less… How long before we r up and running? Anyone? (info graphic will follow.)
March 2011
1 post
February 2011
2 posts
January 2011
2 posts
You and Your Friends Have Similar Genes
For a recent consumer understanding project we did research that used peer-to-peer recruiting. What does this mean? We recruit a few consumers on a very specific set of criteria: the perfect consumers for the particular project. We asked them to recruit their friends. We do research among all of them. It is a practice that I began using a few seasons ago with lifestyles brands. The premise is...
Your Followers Are No Measure of Your Influence
From Adage.com
Since Malcolm Gladwell began popularizing his “Tipping Point” theory 14 years ago, marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, effectively and cheaply push product for them. In the ’90s, that meant makers of the “dead chic” Hush Puppies brand had to channel their inner...
November 2010
5 posts
Thanksgiving's Brussels Sprouts for a New America.
Across America Thanksgiving has evolved to reflect the cultures of new America. For example, a typical Los Angeles Thanksgiving includes tamales and other Mexican delish dishes. Sometimes the culture shows up in the seasoning of the Turkey. The Puerto Rican neighborhoods in NY are famous for the Pavochon (pavo and lechon/turkey and pig) which really means that the turkey is seasoned with same...
Is there $ in mass collaboration? Groupon Seeking... →
entrepreneuradvocate:
Groupon Inc., owner of a daily coupon website with 20 million subscribers, is seeking venture funding that may value the company at about $3 billion, according to three people familiar with the matter.
The company aims to raise the funding to help it expand beyond the 230 markets where it now…
A new Huff post made me buy ye' "old" book. #in...
Writer Lesley M.M. Blume has done a wonderful job of guiding Huff Post readers to her romanticized version of “better things from yesterdays”. A Nightline and Vogue alumnae, Blume balances hard news and softer ones in her column “Let’s bring it back.” I’ve been a fan of memory marketing since I was a teen. First, it was the inherited memories, like the early...
October 2010
4 posts
Cultura - Cultivating Ambition: Your Industry as... →
entrepreneuradvocate:
The Internet has become part of our collective lives faster than any other technology in history. It took just nine years to reach over 50% of US households while television took some thirty years to reach the same.
As Facebook crosses 500 million users (it took just five years) and the…
“Nobody in life gets exactly what they thought they were going to get. But if you...”
– Conan O’Brien before leaving NBC and it is so true. Try it out.
August 2010
3 posts
Flu season is around the corner. Get a shot pls....
Lyrics | - I GOT A CODE IN MY DOZE lyrics
June 2010
5 posts
Today's consumer is a sunflower. #in
I am a serious beat fan. I’ve read countless biographies (including the new graphic novel). I am fascinated by the motives behind their becoming, their lives, and the later work in literature, music and fine art, in particular Jay de Feo’s “The Rose” - one incredible and complex painting created over a series of years with things disposed by everyman.
Lately, I have been...
The rise of Rue, Helen and Hilary, or "Why water...
Everyday I see more vibrant and very active 60+ years old neighbors and colleagues, who may not have the choice of retirement soon enough. Yet, they tackle their extended tenures with both ease and gusto. This is particularly evident to me among women, who appear recharged as men slow down. I don’t know if it is particularly evident to brands like AARP, who seem to be challenged by the...
“A thin line separates destiny from coincidence.”
– T.J. Stiles (The First Tycoon)
Cultura - Powered by Entrepreneurs: "You are... →
In the new creator economy, you are either at the table or you are on the menu.
Participation is the name of the game for businesses from here on out. If you insist on maintaining an exclusive rather than inclusive mindset for your business:
The internet will eat you alive.
No matter your…
May 2010
9 posts
The effect of Lazarus on HBO: How a group of world...
HBO has finally opened itself and joined the social media conversation without its traditional overly controlling ways. The end of the Sex and The City era coincided with the rapid rise of social media, as we know it today. HBO has not transition very smoothly. Yes, they have all the social media tools including a You Tube channel that mostly broadcast promos and old content.
Take the amazing...
"Consumer tastes have overtaken the needs of... →
Generation gap over immigration speaks loudly...
What? A New York Times/CBS News poll found that Americans 45 and older were more likely than the young to say the Arizona law was “about right”. More boomers also say no newcomers. should be allowed to enter the U.S. Millenials favor a “welcome all” approach.
Why? Boomers and their parents spent their formative years away from the cities, where newer immigrants tended to gather — unlike today’s...
Cultura - Powered by Entrepreneurs: "You are... →
In the new creator economy, you are either at the table or you are on the menu.
Participation is the name of the game for businesses from here on out. If you insist on maintaining an exclusive rather than inclusive mindset for your business:
The internet will eat you alive.
No matter your…
Ur niche audience has the power to make you...
It used to be that consumers were king. Now consumers own marketing.
In the new “conversation model”, they will make you or break you faster and easier than ever. After all they have plenty of other choices. So tend to them.
If your brand has equity among a diversity group you are primed for success with the total market enlisting them as your advocates through social media.
-...
Now what? Only 17% of folks 18 to 29 y/o answered... →
In the U.S. alone, their spending power is $1 trillion. Together with the generation that follows them, they are the #1 advocates and users of social media. Communicating with them is not effective unless a cell phone (and soon an IPad like device) is involved. Advertisers and media are shifting focus to mirror the behavior of Millennials. They are betting not only on the future, but also on the...
April 2010
11 posts
“The mobile era is about low power devices, touch interfaces and open Web...”
– Steve Jobs
Can music help the Arizona discussion?
Arizona’s strong immigration law (the one that will allow police to stop anyone they suspect of being here illegally to ask for papers) is the result of shifting demographics, an embattled state economy and increased violence in Mexico, as well as the perception that the federal government has failed to act (I.e., not defending the borders).
72% of adults in the U.S. approve of it according...
Take a break. Stop bloggin, Digging and or...
Fave twitter site of moment: →
A virgin stout drinker takes us through a chocolaty journey of self discovery
Lie and you can be in a web "novela" thriller.
Miente (Lie in English), Rafi Mercado’s film adaptation of Javier Avila’s novel Different, is a very intense psychological thriller (with blood and all) that can take the audience in so many directions. It CAN BE a great web to mobile series with audiences acting as detectives or psychiatrists in the underbelly of cyber Puerto Rico.
Archie, gay and maybe brown
Archie (a favorite of mine) has a new gay friend. I am gay about that, and pre ordered the comic book. I am also Latino. So I searched for brown characters in Archie comics before giving them a standing ovation. I found some. Most were minor characters. One of the characters,Toño Diaz had the makings of a great Archie gang member (Pals N Gals #123). Although he gets a good write up in...
3. CONQUEST OF THE PLANET OF ARIZONA:
One day later Arizona’s Gov. Brewer signed into law the toughest bill on illegal immigration. In the NY Times, opponents called it an open invitation for discrimination against Latinos: “It requires police officers to detain people they reasonably suspect are in the country without authorization. It also makes it a state crime to not carry immigration papers.” History has taught us...
A blog anew: I saw 3 signs.
Yesterday a friend insisted: “It is right to start something new when the stars align.” Little did she know I had already been getting the signs. Here’s how 3 events aligned and gave way to this blog.
1. A BLOG ANEW: Earlier this week I met with Fred Seibert of Fairly Odd Parents fame at his office in Park Avenue. To my surprise he shares the space with Tumblr. I’ve been...